A500.6.3.RB_ValenteMarco
Qualitative Research
Qualitative Research is defined
as “a generic term for investigative methodologies described as ethnographic,
naturalistic, anthropological, field, or participant observer research. It
emphasizes the importance of looking at variables in the natural setting in
which they are found. Interaction between variables is important. Detailed data
is gathered through open ended questions that provide direct quotations” Key
(1997). In other words, qualitative research is designed to evaluate and
measure intangibles and seeks to understand its participants in their natural
environment in order to develop a hypothesis of a topic or issues holistically.
For example, to identify
why one team is more productive than the other with the same duties, an
investigative observer or interviewer would identify variables such as: team
leadership styles, team dynamics, how tasks are being delegated, and overall experience
levels to name a few. Many of these variable must be interpreted and categorized
to “paint a larger picture” of how each teams performs. Furthermore, through interviews,
feedback provide insight into how the teams participate, communicate and feed
off each other’s positions. Through qualitative research, weight can be given
to the participant’s perception, values and how they operate within the context
in order to provide more in-depth information.
As leaders, understanding
qualitative research is essential to developing creative ways to address
complex issues that may arise in a dynamic environment. Most importantly, being
agile instead of reactive, leaders must be able to see the “big picture” and make
timely decisions from a holistic viewpoint. Leaders must continuously assess
and evaluate numerous variables in their realm; understanding qualitative
research and what it produces will be a valuable tool for those seeking to
understand comprehensive information.
Reference
Key, James P. (1997). Module R14 Qualitative Research.
Retrieved from Oklahoma State University, Research Design in Occupational
Education Web site:
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