A500.7.3.RB_ValenteMarco

Quantitative Research Reflection

Quantitative research is generally defined as research based on traditional scientific methods, which generates numerical data and usually seeks to establish causal relationships between two or more variables, using statistical methods to test the strength and significance of the relationships (encyclopedia.com). Ultimately, quantitative research is used to determine a relationship between one thing and another (independent/dependent variables) in a given group or population. Furthermore, quantitative research roots from the scientific method where the researcher(s) uses deductive reasoning and forms a hypothesis, collects data and processes the data to develop a conclusion.

Its main characteristics are:

• The data is usually gathered using structured research instruments.
• The results are based on larger sample sizes that are representative of the population.
• The research study can usually be replicated or repeated, given its high reliability.
• Researcher has a clearly defined research question to which objective answers are sought.
• All aspects of the study are carefully designed before data is collected.
• Data are in the form of numbers and statistics, often arranged in tables, charts, figures, or other non-textual forms.
• Project can be used to generalize concepts more widely, predict future results, or investigate causal relationships.
• Researcher uses tools, such as questionnaires or computer software, to collect numerical data.

Babbie, Earl R. (2010).

Quantitative research is a valuable tool for objective and statistical results and when presented in charts or tables, it can paint a vital picture to confirm a hypothesis or show a need for action. For example, a company can use consumer trends and behaviors to adjust or direct their marketing strategy towards a particular group of consumers. Moreover, the same company can use quantitative research to identify high costs in an effort to become more efficient.

Having been in the criminal justice field for over a decade and a student of social science, I prefer the qualitative research method as studying human behavior is more in-line with my interests. Nevertheless, both quantitative and qualitative research provide necessary information as needed by the researcher(s) in a given situation.  

Reference

"Quantitative research." A Dictionary of Nursing. 2008. Retrieved December 03, 2015 from Encyclopedia.com: http://www.encyclopedia.com/doc/1O62-quantitativeresearch.html

Babbie, Earl R. The Practice of Social Research. 12th ed. Belmont, CA: Wadsworth Cengage, 2010. Retrieved December 03, 2015 from http://libguides.usc.edu/writingguide/quantitative